Why We Recommend WordPress to Our Clients

It’s no secret that we at Amprewave are big fans of WordPress. There are several content management systems (CMS) available, many that are quite good. So, what makes WordPress our favorite and why do we recommend it so highly to our clients?

WordPress is Free

Created as open source, WordPress is completely free. There is absolutely no charge to install or use WordPress. As such, WordPress is enhanced and improved by enthusiasts that love the concept of open source and want to see if succeed. Programers around the world devote countless hours to making WordPress the best possible CMS. They provide community support, build plugins (bits of programming code that extend the functionality of WordPress) and design themes (designs that make WordPress look beautiful), all at no charge. Of course, not everything is free—there are companies that charge for some for the items they develop—but the core of WordPress is completely free.

Being free doesn’t mean that WordPress lacks for quality. WordPress is secure and highly stable. Major businesses, such as the New York Times, Philips, and Network Solutions make use of it, as well as celebrities, universities and a variety of others. WordPress was awarded the Overall Best Open Source CMS Award in the 2009 Open Source CMS Awards, no small feat.

Highly Customizable

WordPress is highly customizable from designs to functionality. WordPress can be easily changed to fit almost every need. Even better is that WordPress can be extended with a multitude of plugins, many of which are free. A community of developers is always creating plugins to provide interesting and powerful features. Popular plugins include shopping carts, search engine optimization tools, social media publishing tools, share features, analytics packages, polls, custom forms, image galleries, and wide variety of others. On the off chance that a plugin that meets your needs does not exist, it is fairly easy to write one that will.

Easy to Manage and Maintain

WordPress is effortless to manage and maintain. Updates are easy to implement with the simple click of a button and the system always lets you know if you need to update. Changing the content of you website can be done with ease through the user friendly dashboard. Adding images, videos, and other content doesn’t require a developer. In fact, once WordPress is set up it can be managed with little to no involvement of a developer. This make it affordable and easy for small businesses to have a dynamic and interesting website without a significant investment in time or money.

WordPress is often the right choice for most small to medium businesses. Its cost (free) combined with it ease of use make it a perfect choice. Out of the box, WordPress is SEO friendly and standards compliant. It can be easily customized to fit any need, often with free plugins. Rarely are specialized developers required to manage or maintain WordPress making it an affordable solution.