Statistics | Amprewave

Facts About Lead Nurturing

Lead nurturing is proven way of increasing sales, yet so few small businesses do it. You don’t need a sales team even, though you do need a lead nurturing plan. Take the time to identify your sales funnel and where your potential customers fit into it. This big step will bring you closer to growing your sales.

Research Online

61% of global Internet users research products online.

With such a huge number of people doing research online before they buy, content marketing and search engine optimization become that much more important. Make sure you create content around each of your products and services, ensuring that proper on-page and off-page SEO. Remember to speak to the benefits your clients and customers will receive when purchasing your product or service—features are secondary to how your customers answer the question, “How will this help me?”

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Source: Interconnected World

Unique Visitors

There are more than 1 billion unique visitors to YouTube every month.

With that many visitors, there is a lot of opportunity for your business on YouTube. Consider creating how-to videos, customer testimonials, troubleshooting tips, and other videos to enhance your reach and engage your audience.

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Source: YouTube

Ad Views

46% of ads are never seen by website visitors.

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We already knew that ad views were not great, but if users are not even seeing almost half of your ads, you have to wonder if that is a good investment for your limited budget? As a small business, there are more effective ways to reach prospects.

Source: ComScore, AdAge

Mobile Shoppers [Marketing Stats]

75% of mobile users use their mobile device for shopping.

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If 75% of mobile users are using their device for shopping, optimizing your website for a mobile experience might help you increase sales. Engaging your customers online and optimizing their experience across channels is key to being successful. Most small businesses do not make the investment to optimize their mobile channel experience because of the cost. However, the cost is often less than what is feared and the return on investment is great.

Source: Nielsen