Search Marketing | Amprewave

Using PPC to Drive Traffic to Your Small Business Website

It’s no secret that I am not a fan of pay per click (PPC) as a long-term strategy for most small businesses. PPC ads are expensive and have a low rate for return for the investment. Nonetheless, if approached appropriately and if you have the funds, PPC can be used effectively to increase traffic, especially if your website is new or has low visibility or traffic. Eventually you will want to transition to a more cost effective long-term strategy¬¨‚Ćto drive traffic to your website.

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Competing For 18% of Google’s Results Page

I recently read an article on Jitbit Blog that demonstrated that a Google search result page is only 18% organic search results. So many of us are used to filtering out the ads that we really didn’t pay attention to decrease in space allocated to organic search results over the years. The question is, what does this mean for small businesses?

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A Marketing Strategy is Better Than SEO

I’m not a big fan of the focus placed on SEO these days. Search engine optimization is a by-product of a poorly thought-out way of ranking websites in search engine results. The focus should be on developing a marketing strategy that highlights the benefits of your product or service to your customers, not on search engine optimization.

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On-Page SEO: A Primer

Most websites ignore On-Page SEO, either because they don’t understand what it is or how it can benefit them. On-Page SEO is extremely important and is probably the easiest way a small business website can start ranking well in search engine results now. Search engines are not very good at figuring out what a page is about. They don’t understand visual factors, images or videos. They rely heavily on computational methods to determine what a page is about. A few simple On-Page SEO changes and your website could start out-ranking your competitors.

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Search Engine Optimization: An Easy Guide

Search engine optimization doesn’t have to be complex. With a little time and effort you can ensure that you website ranks well in search engine results. Taking short cuts by using techniques that search engines frown on will just get you penalized. You might get away with black hat SEO for a while, but once Google or Bing catch on they you will be penalized. Follow this easy guide to search engine optimization and soon you’ll start to see your search engine rankings improve dramatically.

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