Google Power Searches [Quick Tip]

Google is a great resource for simple searches. But what if you want to go beyond the simple search and perform power searches for advanced keyword research or competitive analysis? Google has some powerful tools to make your searches more powerful and productive. We give you some basic search tips along with advanced operators you can use that will improve your search results dramatically.

Basic Search Tips

  • Avoid one word searches‚Äö√Ñ√Æthey are unlikely to return valuable results
  • Enter words in the order the you expect they will appear
  • Use quotes to search for exact phrases (example: “search terms”)
  • Use * (wildcard) to substitute for a word in a search (example: some * terms)
  • Only use accents and apostrophes if you expect them in the results
  • Use Boolean logic OR and | (OR and AND)
  • Use – to exclude a word or phrase, + to include a specific word (and stop stemming), and ~ to include word synonyms (example: business +projects)

Google Advanced Operators

Operator Format Example Description
filetype: business plan filetype:pdf Restrict search results by file type extension
site: google site:whitehouse.gov Search within a site or domain
inurl: inurl:business Search for a word or phrase within the URL
allinurl: allinurl: business plan Search for multiple words within the URL
intext: intext:business Search for a word in the main body text
allintext: allintext: business plan Search for multiple words within the body text
intitle: intitle:”business plan” Search for a word or phrase within the page title
allintitle: allintitle: business plan Search for multiple words within the page title
inanchor: inanchor:”business plan” Search for a word or phrase within anchor text
allinanchor: allinanchor: business plan Search for multiple words within anchor text
daterange: business plan daterange: 2454832-2455196 Display results indexed during the specified range (requires Julian dates)
related: related:http://www.company.com/page/ Display pages with similar content
info: info:http://www.company.com/page/ Display information about a page
link: link:http://www.company.com/page/ Display pages linked to the specified page
cache: cache:http://www.company.com/page/ Display a cached version of a page

‚Äö√тĆ This is a partial list of operators. View more operators at Google’s Inside Search help section.
‡ Google operators are case-sensitive, so use lower-case letters in your searches.

Google Alerts

Want to save your search and have Google email you the results? Google Alerts is a free service that will do just that. It’s a great way to be notified about changes to competitors’ pages or the press they are receiving. Setting it up to search for your own small business name is a good idea too.