Google is a great resource for simple searches. But what if you want to go beyond the simple search and perform power searches for advanced keyword research or competitive analysis? Google has some powerful tools to make your searches more powerful and productive. We give you some basic search tips along with advanced operators you can use that will improve your search results dramatically.
Basic Search Tips
- Avoid one word searches‚Äö√Ñ√Æthey are unlikely to return valuable results
- Enter words in the order the you expect they will appear
- Use quotes to search for exact phrases (example: “search terms”)
- Use * (wildcard) to substitute for a word in a search (example: some * terms)
- Only use accents and apostrophes if you expect them in the results
- Use Boolean logic OR and | (OR and AND)
- Use – to exclude a word or phrase, + to include a specific word (and stop stemming), and ~ to include word synonyms (example: business +projects)
Google Advanced Operators
|filetype:||business plan filetype:pdf||Restrict search results by file type extension|
|site:||google site:whitehouse.gov||Search within a site or domain|
|inurl:||inurl:business||Search for a word or phrase within the URL|
|allinurl:||allinurl: business plan||Search for multiple words within the URL|
|intext:||intext:business||Search for a word in the main body text|
|allintext:||allintext: business plan||Search for multiple words within the body text|
|intitle:||intitle:”business plan”||Search for a word or phrase within the page title|
|allintitle:||allintitle: business plan||Search for multiple words within the page title|
|inanchor:||inanchor:”business plan”||Search for a word or phrase within anchor text|
|allinanchor:||allinanchor: business plan||Search for multiple words within anchor text|
|daterange:||business plan daterange: 2454832-2455196||Display results indexed during the specified range (requires Julian dates)|
|related:||related:http://www.company.com/page/||Display pages with similar content|
|info:||info:http://www.company.com/page/||Display information about a page|
|link:||link:http://www.company.com/page/||Display pages linked to the specified page|
|cache:||cache:http://www.company.com/page/||Display a cached version of a page|
‚Äö√Ñ‚Ä† This is a partial list of operators. View more operators at Google’s Inside Search help section.
‚Äö√Ñ¬∞ Google operators are case-sensitive, so use lower-case letters in your searches.
Want to save your search and have Google email you the results? Google Alerts is a free service that will do just that. It’s a great way to be notified about changes to competitors’ pages or the press they are receiving. Setting it up to search for your own small business name is a good idea too.