Apple unveiled its new iPad last week. While it was a somewhat underwhelming affair, the new iPad does represent a shift in the way websites are being viewed by customers and ultimately how websites are built. We have put together some information about what all this means for your business website and how you can prepare.

The new iPad has some great improvements in its internal processor and memory which made it possible for Apple to improve the resolution of the device.  In fact, the resolution is the big difference in the new iPad and what distinguishes it from the iPad 2. The resolution is double that of the iPad 2. This is far beyond HD and is probably a more than what was necessary. Nonetheless, the resolution means a much better viewing experience for users. But what does it mean for your website?

Better Design, Better Imagery

What it means is that your business website needs to have a pixel perfect design. Just like HD TV, every little imperfection will stand out. It will mean the difference between a good user experience and a poor one. And we know how fickle Internet users are.  They won’t hang around on a site that doesn’t look good on their new iPads.

Imagery will now play an even bigger role in your design. The color saturation of the new iPad is 44% greater than previous models. With the enhanced resolution and the deeper color saturation, photos and images that are high quality and have a great color range will really stand out.  This is an area that will differentiate your site from mediocre ones.

Responsive Design

You might be asking why you need to worry about this.  After all, how many people are going to view your site on an iPad? Well, a lot of people are, in fact.  Mobile and tablet penetration continues to grow and soon‚Äö√Ñ√Æwithin a couple of years‚Äö√Ñ√Æmore people will be viewing sites on tablets and mobile phones than on a traditional personal computer. Best to prepare for it now and corner  your share of the market.

This, of course, means that you need to have a website that can be viewed on mobile and tablets devices. The days of creating multiple versions of of a website for each platform are over fortunately. There are just too many screen resolutions to take into account. Instead, a responsive design is the best approach.  Responsive designs use HTML5 and other coding techniques to automatically adjust the site based on the viewing platform (this site uses responsive design‚Äö√Ñ√Æjust adjust your browser screen by making it smaller or bigger if you want to see it in action).

You will want to do a thorough audit of your site to see how it performs on mobile and tablet devices. Updating your site to a responsive design is key to making it easy for people to view your site. The new iPad is just the start of a move toward high-resolution devices. Use vibrant colors, update your imagery and photography to high quality shots, and make sure your overall design is perfect. Start with this now and you will be well positioned for the time when most people are viewing your site on a device other than a personal computer.

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