The web is a great place for people to find information and buy products. Most people won’t take much time to find what they are looking for since clicking onto the next site is so easy. To avoid losing these customers, you want to avoid any barriers. A barrier is anything that makes it difficult for a client to do what they set out to accomplish. Let’s walk through some of the most common and easily fixed barriers on the web.
Simplicity is the ultimate sophistication.
‚Äö√Ñ√Æ Leonardo da Vinci
Keeping things simple and straightforward for your users is more complex than you think. Most people believe lots of white space and a basic layout when you say “simple” website. Simplicity in website design is more about finding the right balance of information and presentation than it is about white space or layout.
Search is still the primary way most sites receive traffic. The main issue with this is that where your site ranks in search results is largely dependent on what happens off your site. That doesn’t mean you can ignore what happens on your site. In fact, you have to be completely focused on it.
Social Media returns are estimated to be $3 billion this year, and $4 billion next year, according to eMarketer. Use social media to drive your brand and create customer evangelists that are voluntary advocates of your business and products, and who want to actively spread the word on behalf of your business. Brand evangelists are not motivated by money, but rather by the belief that the product or company they believe in will provide benefits to others. You, as a social marketer, want to encourage those recommendations. Here’s three of the top ways you can improve your social media marketing.
Email signatures are extremely important for the small business‚Äö√Ñ√Æfor any business, actually. Your email signature makes it easy for you to provide your contact information to whomever you are emailing and reinforces your brand on a continuous basis.