The web is a great place for people to find information and buy products. Most people won’t take much time to find what they are looking for since clicking onto the next site is so easy. To avoid losing these customers, you want to avoid any barriers. A barrier is anything that makes it difficult for a client to do what they set out to accomplish. Let’s walk through some of the most common and easily fixed barriers on the web.
Simplicity is the ultimate sophistication.
‚Äö√Ñ√Æ Leonardo da Vinci
Keeping things simple and straightforward for your users is more complex than you think. Most people believe lots of white space and a basic layout when you say “simple” website. Simplicity in website design is more about finding the right balance of information and presentation than it is about white space or layout.