Web Development

Simplicity is the Ultimate Sophistication

Simplicity is the ultimate sophistication.

— Leonardo da Vinci

Keeping things simple and straightforward for your users is more complex than you think. Most people believe lots of white space and a basic layout when you say “simple” website. Simplicity in website design is more about finding the right balance of information and presentation than it is about white space or layout.

Content Marketing

Simple Search Engine Optimization Tips

Search is still the primary way most sites receive traffic. The main issue with this is that where your site ranks in search results is largely dependent on what happens off your site. That doesn’t mean you can ignore what happens on your site. In fact, you have to be completely focused on it.

Content Marketing, Search Marketing

3 Tips for Google’s New Search Algorithm

Google recently changed their search algorithm to favor quality over quantity when it comes to content. This is great news for small business sites because now you can focus on creating high-quality content that is relevant for your customers instead of trying to compete with content farms that produce a large quantity of low-quality articles. While it is still the case that more pages indexed by Google will improve your rankings, it’s no longer enough to just produce keyword-laden content‚Äö√Ñ√Æquality is now a major factor. Google’s shift means that it’s better to have fewer high-quality pages then more low-quality pages. We have put together three tips on how you can improve your search ranking under Google’s new focus on quality content.

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