Social Media returns are estimated to be $3 billion this year, and $4 billion next year, according to eMarketer. Use social media to drive your brand and create customer evangelists that are voluntary advocates of your business and products, and who want to actively spread the word on behalf of your business. Brand evangelists are not motivated by money, but rather by the belief that the product or company they believe in will provide benefits to others. You, as a social marketer, want to encourage those recommendations. Here’s three of the top ways you can improve your social media marketing.
Social Media, and Facebook in particular, is an excellent way to engage your customers and build your brand following. Over 175 million people log on to Facebook every day. Your business should have a presence on one of the most popular social media sites if for nothing more than sheer visibility. Of course, there are more reasons that that. Here, I outline 4 of the top reasons you should have a Facebook Fan page.