Social Media returns are estimated to be $3 billion this year, and $4 billion next year, according to eMarketer. Use social media to drive your brand and create customer evangelists that are voluntary advocates of your business and products, and who want to actively spread the word on behalf of your business. Brand evangelists are not motivated by money, but rather by the belief that the product or company they believe in will provide benefits to others. You, as a social marketer, want to encourage those recommendations. Here’s three of the top ways you can improve your social media marketing.