Social Media returns are estimated to be $3 billion this year, and $4 billion next year, according to eMarketer. Use social media to drive your brand and create customer evangelists that are voluntary advocates of your business and products, and who want to actively spread the word on behalf of your business. Brand evangelists are not motivated by money, but rather by the belief that the product or company they believe in will provide benefits to others. You, as a social marketer, want to encourage those recommendations. Here’s three of the top ways you can improve your social media marketing.
A vCard, or “virtual business card”, is a great way to provide your customers and business contacts your contact information in a format they can easily be added to their preferred email program. With a few simple clicks, your information is added to their contacts list. We recommend including basic information like your name, title, email address, telephone numbers, fax number, website, and perhaps even an image of your beautiful face or logo (to help remind people). Keep in mind that while vCards are a standard, each email program treats them differently so not all information is always retained, though the basics usually are.
Email signatures are extremely important for the small business‚Äö√Ñ√Æfor any business, actually. Your email signature makes it easy for you to provide your contact information to whomever you are emailing and reinforces your brand on a continuous basis.