61% of global Internet users research products online.
With such a huge number of people doing research online before they buy, content marketing and search engine optimization become that much more important. Make sure you create content around each of your products and services, ensuring that proper on-page and off-page SEO. Remember to speak to the benefits your clients and customers will receive when purchasing your product or service—features are secondary to how your customers answer the question, “How will this help me?”
Source: Interconnected World