We are very excited to introduce the Practical Online Marketing Series. The series is written by Amprewave’s Managing Partner, Jason Stearns, a 15 year veteran in online marketing. Designed to help small businesses be successful online, the guides walk you through each of the core online marketing steps in easy to use steps to ensure you have a solid foundation to grow your marketing efforts.
The Practical Online Marketing Series was written specifically for small businesses. The series focuses on the core elements needed to be successful online and then continues with marketing strategies that will help you grow your business.
Core Online Marketing Strategy
- Develop a great marketing plan
- Create a content-driven website and blog
- Optimize your website for keywords and link building
- Engage your audience through an effective social media strategy
- Revisit your marketing plan and make adjustments as needed
The series starts with the Practical Small Business Marketing Plan to get you started on the right foot. With a good marketing plan you will have a solid foundation for your marketing efforts. The Practical Small Business Marketing Plan is available at Amazon.com for free starting tomorrow through September 29, 2012.
The next book in the series tackles the often challenging aspect of the small business website and blog. Your website is the cornerstone of an effective marketing campaign. Practical Small Business Website & Blog shows you how to setup a professional-looking and secure website inexpensively and easily.
Practical Small Business Search Engine Optimization walks you through getting found online through a combination of keyword research, on-page search optimization, and link building techniques. Search engine optimization is best way for small business to compete online and this guide will help you excel at it.
Finally, Practical Small Business Social Media Strategy brings your marketing efforts together through social media. Brand loyalty, lead generation and brand awareness are all be enhanced through strategic social media engagements.
With your core marketing structure in place, you can move on to developing a content strategy, improving your blogging, implementing an email marketing campaign, and improving lead generation. The Practical Online Marketing Series is with you the entire way, helping you be successful online.