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Get our perspectives on the latest developments in business and technology. We share content you’ll actually want to read.

"Interacting
Business Development

Interacting With the C-Suite

I have worked for a lot of companies over the years. Everything from one person start-ups to large multi-national corporations, and everything in between. I love the variety of people I encounter, the interesting projects and finding solutions to the challenges these businesses face. Surprising, most businesses have the same challenges, whether they are small or huge. The leaders of these companies are also interested in the exact same thing, growing their business.

Statistics

Unique Visitors

There are more than 1 billion unique visitors to YouTube every month.

With that many visitors, there is a lot of opportunity for your business on YouTube. Consider creating how-to videos, customer testimonials, troubleshooting tips, and other videos to enhance your reach and engage your audience.

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Source: YouTube

Quotes

Leadership

“You do not lead by hitting people of the head‚Äö√Ñ√Æthat’s assault, not leadership.” ‚Äö√Ñ√Ƭ¨‚ĆDwight D. Eisenhower

"Learning
Business Development

Is There Value for Small Business Owners In Learning to Code?

I have been reading a lot of articles lately about how marketers, especially small business marketers, need to learn how to code. This strikes me as odd. That is like saying if you drive a car, learn how to be a mechanic. If you are a frequent flyer, learn how to build an airplane. Learning to code may help you in some small way, but focusing on your area of expertise is far more beneficial than learning a tangential skill.

Statistics

Ad Views

46% of ads are never seen by website visitors.

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We already knew that ad views were not great, but if users are not even seeing almost half of your ads, you have to wonder if that is a good investment for your limited budget? As a small business, there are more effective ways to reach prospects.

Source: ComScore, AdAge

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