Our Insights

Get our perspectives on the latest developments in business and technology. We share content you’ll actually want to read.

Social Media

4 Ways a Facebook Fan Page Helps Your Business

Social Media, and Facebook in particular, is an excellent way to engage your customers and build your brand following. Over 175 million people log on to Facebook every day. Your business should have a presence on one of the most popular social media sites if for nothing more than sheer visibility. Of course, there are more reasons that that. Here, I outline 4 of the top reasons you should have a Facebook Fan page.

Content Marketing, Search Marketing

3 Tips for Google’s New Search Algorithm

Google recently changed their search algorithm to favor quality over quantity when it comes to content. This is great news for small business sites because now you can focus on creating high-quality content that is relevant for your customers instead of trying to compete with content farms that produce a large quantity of low-quality articles. While it is still the case that more pages indexed by Google will improve your rankings, it’s no longer enough to just produce keyword-laden content‚Äö√Ñ√Æquality is now a major factor. Google’s shift means that it’s better to have fewer high-quality pages then more low-quality pages. We have put together three tips on how you can improve your search ranking under Google’s new focus on quality content.

Business Development

How to Create a vCard

A vCard, or “virtual business card”, is a great way to provide your customers and business contacts your contact information in a format they can easily be added to their preferred email program. With a few simple clicks, your information is added to their contacts list. We recommend including basic information like your name, title, email address, telephone numbers, fax number, website, and perhaps even an image of your beautiful face or logo (to help remind people). Keep in mind that while vCards are a standard, each email program treats them differently so not all information is always retained, though the basics usually are.

Business Development

Solve a Problem

Many start ups fail for one reason: they don’t solve a problem. If you have an idea and it doesn’t solve a problem, it probably will not go anywhere for long. Perhaps you might get a run of good fortune as a fad or experience a quick hit in the market place because of novelty, but if you want a serious business you need to solve a problem.

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Innovation Starts Here

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