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Get our perspectives on the latest developments in business and technology. We share content you’ll actually want to read.

Content Marketing

Simple Search Engine Optimization Tips

Search is still the primary way most sites receive traffic. The main issue with this is that where your site ranks in search results is largely dependent on what happens off your site. That doesn’t mean you can ignore what happens on your site. In fact, you have to be completely focused on it.

Social Media

3 Ways to Improve Your Social Media Engagement

Social Media returns are estimated to be $3 billion this year, and $4 billion next year, according to eMarketer. Use social media to drive your brand and create customer evangelists that are voluntary advocates of your business and products, and who want to actively spread the word on behalf of your business. Brand evangelists are not motivated by money, but rather by the belief that the product or company they believe in will provide benefits to others. You, as a social marketer, want to encourage those recommendations. Here’s three of the top ways you can improve your social media marketing.

Social Media

Google+ Deserves Serious Consideration

There is a new kid on the social networking block‚Äö√Ñ√ÆGoogle+. People love to share content online and Google+ has tapped into that desire in a big way with their new social networking platform. While Google+ is still in the “invitation-only” phase it had already taken off in a big way with over 10 million users in the last two weeks. That number is increasing rapidly and is expected to continue to grow.

Social Media

4 Ways a Facebook Fan Page Helps Your Business

Social Media, and Facebook in particular, is an excellent way to engage your customers and build your brand following. Over 175 million people log on to Facebook every day. Your business should have a presence on one of the most popular social media sites if for nothing more than sheer visibility. Of course, there are more reasons that that. Here, I outline 4 of the top reasons you should have a Facebook Fan page.

Content Marketing, Search Marketing

3 Tips for Google’s New Search Algorithm

Google recently changed their search algorithm to favor quality over quantity when it comes to content. This is great news for small business sites because now you can focus on creating high-quality content that is relevant for your customers instead of trying to compete with content farms that produce a large quantity of low-quality articles. While it is still the case that more pages indexed by Google will improve your rankings, it’s no longer enough to just produce keyword-laden content‚Äö√Ñ√Æquality is now a major factor. Google’s shift means that it’s better to have fewer high-quality pages then more low-quality pages. We have put together three tips on how you can improve your search ranking under Google’s new focus on quality content.

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