The web is a great place for people to find information and buy products. Most people won’t take much time to find what they are looking for since clicking onto the next site is so easy. To avoid losing these customers, you want to avoid any barriers. A barrier is anything that makes it difficult for a client to do what they set out to accomplish. Let’s walk through some of the most common and easily fixed barriers on the web.
When creating website, many businesses try to include as much information as possible. They do this because they think they are adding value or want to make sure they are covering off on every possible situation a potential client may have. The problem with this approach is that it makes it difficult for your clients to find what they want. Providing too much content on a website overwhelms people. They can’t find what they are looking for, become frustrated and eventually just decide to leave. The goal is to provide concise and valuable information that is simple and easy to digest. This will entice users to dig deeper‚Äö√Ñ√Æclick deeper‚Äö√Ñ√Æif they want or need more information.
Another barrier is providing too many options. Studies show that people will abandon websites that provide too many options. People feel overwhelmed by having to figure out all of the choices to make sure they are making the right decision. They worry they will choose wrong or make a mistake and instead opt to not to buy anything at all. If they do buy, they often feel they made the wrong decision so the purchase experience for them is not a good one. The way to overcome this is to limit the number of options to a more reasonable amount, generally in the area of three to five. Fewer is often better.
Make it easy for your customers to buy from you. Don’t require customers to call you or email you to find out what services or products you offer, or worse, how much they cost. Many people simply do not have the time or inclination to call or email, especially to find out the price. You will lose that customer if you make it difficult for them. They won’t go through the hoops. Take credit cards online. If someone is ready to buy, let them buy. Requiring them to mail in a check or call you to perform a transaction will cause you to lose a lot of potential customers.
Ensure that your website loads fast and doesn’t have any errors. People are impatient and will not wait around while a site takes several seconds to load. Make sure they are no errors or dead links. Nothing frustrates users more than an error page. They will not try to figure out what happened, they will simply leave.
Always look for ways to optimize your site to make it as easy as possible for your clients to accomplish want they want to do. Make it easy for people. Reducing barriers and simplifying are the easiest ways to avoid losing customers.