Social Media, and Facebook in particular, is an excellent way to engage your customers and build your brand following. Over 175 million people log on to Facebook every day. Your business should have a presence on one of the most popular social media sites if for nothing more than sheer visibility. Of course, there are more reasons that that. Here, I outline 4 of the top reasons you should have a Facebook Fan page.

Increases Business

Facebook allows businesses to set up fan pages free of charge. Why not allow your existing customers already on Facebook have a place where they can engage your brand? Your Fan page is a great place to build brand recognition and engage your customers. Your website is your main sales page. Your Fan page is a place where you can step back and observe, learning ways to improve your business and products. Create a Discussion tab and have a place where you can interact with your customers and brand evangelists, hold question and answer sessions, and share promotions and events. Your Wall is a great place to post images and video about your products that might not work on you website, but fit perfectly into Facebook.

Drives SEO

Cross promoting your website with your Fan page is a great way to drive traffic back to your website and further increases your search engine rankings. Google and other search engines index social media sites like Facebook. The content on your Fan page has the potential of increasing your search engine rankings creating better and more favorable search results. When your customers engage with your on Facebook that conversation can drive more people to your site. When people perform a search they will see you engagement on Facebook. Potential customers are more likely to purchase from businesses with a strong social media presence.

Builds and Strengthens Relationships

Your Facebook presence with strengthen and enhance your customer relationships. Building connections with influential Facebook members helps get your message out and drives more traffic. Since Facebook is not a marketplace, the conversation is more relaxed and engaging. Engaging your customers on this level makes your business more authentic in their eyes. Very few Facebook members want to be sold to while on Facebook, but those same members are more likely to wax eloquent about businesses they interactive with on Facebook, meaning your build brand loyalty and good will.

Stay Ahead of Your Competition

Social media is new enough that many businesses don’t yet have a presence. It doesn’t take much to set up a Facebook Fan page, but if you competitor get there ahead of you it can take some time to catch up. Once they’ve built a following they will be one step ahead of you while your try to do the same. Don’t fall behind‚Äö√Ñ√Æ90% of Facebook users expect to see a Fan page for businesses. By speaking directly to your fan’s needs you will establish your business as a social media leader before the competition has a chance.

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