37 Tips to Improve Your Content Marketing & Online Presence

A blog is the foundation and every business’s online presence. It’s hub of everything you do online, so it’s critical that you do it right. Your social media efforts, content marketing, and even your offline engagements should all feed back to your blog. We put together some valuable tips to help your improve and optimize content marketing and strengthen your online presence.

  1. Blog about what you are most passionate about; it will show through and engage your users.
  2. Don’t worry about which blogging platform you use or what tools are the best‚Äö√Ñ√Æjust start writing.
  3. Know your target audience and write for them; “Me, me, me” never wins followers.
  4. Have a clear content marketing plan with well defined objectives.
  5. Create compelling and unique content that will engage your target audience.
  6. If content is king, then consistency is queen; develop an editorial calendar and stick to it.
  7. Provide how-to advice, provide answers to the challenges your target audience faces the most, and respond to user questions.
  8. Be forward thinking, identify trends and write about them.
  9. Be yourself when you write, don’t try to be someone else or what you think a blogger should be like.
  10. Have a personality and let it show through in your blog posts and social media posts.
  11. Be positive; avoid attacks and negativity when you write.
  12. Be a thought leader in your industry by reading other blogs and engaging with other influential thought leaders on Facebook, LinkedIn, Twitter, and other social media networks.
  13. Enhance your social media connections by mentioning other thought leaders in your industry, especially those that influence you the most; link to them and share their content on your blog and in your social media posts.
  14. Use multiple channels to spread your content and avoid placing all your eggs in one basket.
  15. Everything you do online should ultimately feed back into your blog; it’s the hub of your online presence.
  16. Spread your content across the channels that your target audience spends most of its time on—are they on Facebook, LinkedIn, Twitter?
  17. Use social media sharing buttons on your website to make it easy for people to share your content—Facebook, Twitter and Google+ are a must.
  18. Always respond to comments you receive on your blog, Facebook, Twitter, and other social media platforms.
  19. Create an interesting and engaging bio for your blog.
  20. Use a great photograph of yourself where possible; if you have to use a logo, make sure it is clear and consistent with your brand.
  21. Post on your blog at least three times a week, more often if possible.
  22. Engage with your audience daily, either on your blog or through social media.
  23. Use unique, rich, quality imagery; avoid clip art and stock photography.
  24. Have a position and don’t be afraid to share it or defend it, but always remain respectful and humble when you do.
  25. Post a variety of content to your blog, including video and infographics.
  26. Always link to your sources.
  27. Add your blog to reputable directories, especially where you target audience is likely to find it.
  28. Provide thoughtful comments on other blogs in your industry often.
  29. Avoid “black hat” and other questionable SEO techniques.
  30. Research your topic thoroughly and double check that your information is correct.
  31. Do proper keyword research for each post, but avoid keyword stuffing and over optimizing (it will get you penalized on Google).
  32. Keep your topic focused.
  33. Write compelling headlines that entice your audience to read your blog post, and remember to include your primary keyword in the headline.
  34. Use analytics (such as Google Analytics) to find out which blog posts perform best and emulate those.
  35. Avoid going overboard with advertising.
  36. Write guest blog posts.
  37. Take chances‚Äö√Ñ√Ædon’t be afraid to make mistakes or fail, it’s all part of the learning process.

These tips will help you improve your content marketing and create an online presence that will engage your target audience.