Content Marketing | Amprewave

Before Being Clever, Be Clear

Small business owners think they need to get really clever with their marketing to be successful at bringing in new customers. They believe that some witty double entendre or fancy advertising will do the trick. The opposite is true for marketing—the simpler your message and the more direct your approach, the better your effectiveness will be. Be clear before you try being clever.

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Create Guiding Principles for Your Business Communications

Reaching out to your audience—be it potential customers, existing customers, thought leadership, influencers, or a combination of them all—the approach you choose is critical. Most business have a series of guiding principles that help drive their communications. Creating a set of guiding principles for your business communications helps build a solid audience and a strong social media following. Here are some ideas that I put together to help your create yours.

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Your Content Doesn’t Always Have To Be “Great”

If you do any search engine optimization for your small business, you’ve probably read or heard someone say that you need to write great, unique high-quality content that everyone wants to link to. I have said that many times myself. The problem is, and I’ve said this many times, that advice is not very helpful. for small businesses. While great content important, not all of your content has to be perfection.

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Trust Yourself & Your Customers

It is really easy to get caught up in the “right” way to do marketing. Look around at what is published online and you find rather useless advice about creating “great,” “original,” “interesting,” content. Pretty much choose an adjective and throw it in front of the word content and you have about 90% of what my peers in the industry tell you to do. Unfortunately, this advice rarely helps small businesses market successfully.

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Defusing “Yes, but…” [Quick Tip]

We’ve all dealt with clients or customers that respond to an idea with “Yes, but….” It is agreement and disagreement sweetly wrapped together in a succinct response that all but guarantees to put an end to whatever was being discussed. There are ways around this killer phrase that you can use to move the conversation forward and win the deal.

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