Many small businesses owners think that branding is something only for large, established businesses or that it is far beyond what they can manage. You might think your business is too small or you are not at the right stage to be worrying about your brand. Branding is important for all businesses of any size at every stage and it is easier than you think. Creating a consistent brand is key to developing an effective strategy.
Brand Marketing | Amprewave
Generate Publicity for Your Small Business
Have you ever read a story about a company and then looked them up to find out more? Ever hear someone mention something about a product or service and then did search about it later? If so, then you have responded to publicity.
Marketing is Not Sales, Marketing is Storytelling
Marketing is all about telling stories. Showing your customers how they will benefit from your product or service. By creating an image in their mind of them be successful with your product or service, you can help them take the mental step from considering to buying. Every small business has a story and telling your story is a great way to market your brand.
If you are at all familiar with traditional marketing, they you know about the 4 P’s of marketing: Product, Price, Place and Promotion. No doubt you’ve also heard of the 5th P of marketing, People. People really are the key to a successful business, perhaps more so today than ever before. Consumers are far more savvy than they once where and expect far more in return for their business and loyalty. The great news is this is where small businesses have always excelled and the online world is no different. People Marketing is for small businesses.