Small Business Blog

Why I Do Not Work During the Holidays

I recently received an automated email from Neil Patel about why he works during the holidays. The first thing that went through my mind was, “How stupid is that?” Working during the holidays, especially during Christmas and New Year, is absurd. It does not help your clients and it does not help you. If you need to use this time to catch up or get ahead, then you are not running your small business very well.

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Using PPC to Drive Traffic to Your Small Business Website

It’s no secret that I am not a fan of pay per click (PPC) as a long-term strategy for most small businesses. PPC ads are expensive and have a low rate for return for the investment. Nonetheless, if approached appropriately and if you have the funds, PPC can be used effectively to increase traffic, especially if your website is new or has low visibility or traffic. Eventually you will want to transition to a more cost effective long-term strategy¬¨‚Ćto drive traffic to your website.

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What Your Small Business Can Learn from the Presidential Election

Today is election day in the United States and every blogger is turning out scores of content around the event, and no doubt will for the foreseeable future. That is the nature of blogging. Using a major events like elections, and even hurricanes, to illustrate a point or drive home an idea. It works simply because the association elevates our content into a category that people are already hungry to learn more about. While that is a grew technique, there really is a lesson to be learned from the campaigns this year about how to engage your potential and existing clients.

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What You Can Learn from Apple’s Failures

You can learn a lot from the failures of big businesses. Apple is the perfect case in point. They seriously botched it when it came to maps in the new iPhone 6. In fact, it was such a disaster that CEO Tim Cook had to issue a formal apology. You can learn from Apple’s mistakes.

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Be More Productive With Lists

Online marketers have a lot of things they have to do to get their message out to their audience. Everything from researching and writing blog posts to tweeting and keeping social media updated. Add to that the constant SEO and campaign monitoring. Of course, there is still the client work. How do you stay on top of it all? The simple trick is lists.

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