Small Business Blog

Measuring the Effectiveness of Your Social Media Strategy

Measuring the effectiveness of your social media strategy is challenging. What you are doing with social media, which networks and platforms you are using, and what your goals and objectives are, all make it difficult to determine if your efforts are paying off or not. Nonetheless, just because it’s challenging doesn’t mean you shouldn’t do it. Some sort of measurement is needed. Here I provide you with the information to get started.

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Don’t Try To Be Something You’re Not

A common theme I have noticed over the years of working with small businesses is they often want to appear like a large company. I generally frown on this for a multitude of reasons, though mostly because small businesses have a uniqueness that a large company cannot hope to match. Focus on your strengths. ¬¨‚ĆDon’t try to be something you’re not.

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A small gallery

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New Services & New Design

As interactive marketing continues to evolve and develop, Amprewave Mediaremains focused on staying at the cutting edge of what small businesses need and want from a modern interactive marketing agency. Today we are excited to announce new services and a new look that continue our dedication to provide a high level of service that our clients have come to expect.

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Top Marketing Trends in 2013

The marketing industry has seen some radical changes over the last few years. Remember, most social media networks did not even exist a few years ago, let alone have millions of users. Mobile usage and app development has exploded, changing the very way that content online is accessed in only a few short years. Content marketing has developed into an effective way to reach clients and customers. We will continue to see radical changes, no doubt, though certain marketing trends are emerging that are important for small businesses to focus on in 2013.

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