Small Business Blog

Life’s Failures

“Many of life’s failures are people did not realize how close they were to success when they gave up.” ‚Äö√Ñ√ÆThomas Edison

5 Universal Tips For Project Success

Ensuring the success of your projects can seem like a daunting task in most organizations. Good project managers can seem like minor deities in their ability to take a failing project and make it successful. In many ways, rescuing a failing project is much easier than ensuring a typical project will be successful from the very beginning. The reasons are multiple, but generally the increased visibility of a failing project helps rally resources to its defense and raises the awareness of the project gaining organizational support. How can you do that for your project without first having it fail? Here are five tips for project success.

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Mobile Shoppers [Marketing Stats]

75% of mobile users use their mobile device for shopping.

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If 75% of mobile users are using their device for shopping, optimizing your website for a mobile experience might help you increase sales. Engaging your customers online and optimizing their experience across channels is key to being successful. Most small businesses do not make the investment to optimize their mobile channel experience because of the cost. However, the cost is often less than what is feared and the return on investment is great.

Source: Nielsen

Combination for Success

“Patience, persistence and perspiration make an unbeatable combination for success.” ‚Äö√Ñ√ÆNapoleon Hill, author

Before Being Clever, Be Clear

Small business owners think they need to get really clever with their marketing to be successful at bringing in new customers. They believe that some witty double entendre or fancy advertising will do the trick. The opposite is true for marketing—the simpler your message and the more direct your approach, the better your effectiveness will be. Be clear before you try being clever.

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