Practical ideas and a unique
perspective
on interactive marketing

Work Before Success

“The dictionary is the only place that success comes before work.” —Vince Lombardi

How to Communicate Effectively

Effective communication is arguably the most important aspect of doing business for small businesses. You need to communicate the benefits of your products, your capabilities, manage your employees, and work with your clients. Communication is critical to small businesses working well.

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Experience & Confidence

“Experience tells you what to do; confidence allows you to do it.” —Stan Smith

How We Attract the Best

Recently I was advising a client on the pay range for a few positions we recommended they hire and they asked about what our ideal pay structure would be. Pay is a complicated topic. Most businesses have some sort of benefits structure that includes insurance, time off, and so on. There are also market conditions, like the current economy, regional cost of living considerations, skill levels, and a variety of other factors that influence pay. Currently, all of our employees are freelance. However, years ago I did have some people permanently on staff. Here is how things were set up.

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Facts About Lead Nurturing

Lead nurturing is proven way of increasing sales, yet so few small businesses do it. You don’t need a sales team even, though you do need a lead nurturing plan. Take the time to identify your sales funnel and where your potential customers fit into it. This big step will bring you closer to growing your sales.