“The dictionary is the only place that success comes before work.” —Vince Lombardi
Small Business Marketing Blog
How to Communicate Effectively
Effective communication is arguably the most important aspect of doing business for small businesses. You need to communicate the benefits of your products, your capabilities, manage your employees, and work with your clients. Communication is critical to small businesses working well.
Experience & Confidence
How We Attract the Best
Recently I was advising a client on the pay range for a few positions we recommended they hire and they asked about what our ideal pay structure would be. Pay is a complicated topic. Most businesses have some sort of benefits structure that includes insurance, time off, and so on. There are also market conditions, like the current economy, regional cost of living considerations, skill levels, and a variety of other factors that influence pay. Currently, all of our employees are freelance. However, years ago I did have some people permanently on staff. Here is how things were set up.
Facts About Lead Nurturing
Lead nurturing is proven way of increasing sales, yet so few small businesses do it. You don’t need a sales team even, though you do need a lead nurturing plan. Take the time to identify your sales funnel and where your potential customers fit into it. This big step will bring you closer to growing your sales.